"Sell Cheap And Tell The Truth"
Our Heritage
Sure2Sleep is built on a legacy of quality, innovation, and customer-first values that date back to 1937. Our story begins with the inspiring journey of Rose Blumkin, a visionary entrepreneur who founded Nebraska Furniture Mart in Omaha, Nebraska. Known as Mrs. B, she arrived in the United States as an immigrant with little more than determination and a strong work ethic. With just $500 and an unwavering commitment to her customers, she grew her small furniture business into the largest home furnishing retailer in the country. Her philosophy was simple: Sell cheap and tell the truth.